︎


I’m Callie Mc. 
Art Director and Designer powered by imagination and experimentation.



👋️ Also known as ©


 
For the past 9 years, I’ve been designing in both agency and in-house environments on the east and west coasts of the US for global brands in fashion, specialty coffee, luxury goods, gaming, intelligence, and entertainment.

I can be found experimenting in my design lab,︎︎︎Neptune Niner, and freelancing under the unicode moniker, ︎︎︎©, where I embrace mixed reality and uncharted ideation.

I focus on multimedia storytelling through imaginative art direction and distinctive brand design systems. My most notable work is seen in Blue Bottle Coffee’s special collaborations (New Balance, Abel Tesfaye (The Weeknd), and Human Made), the CIA Museum, and Netflix docuseries Abstract: The Art of Design. My work is published in online spaces and featured by Creative Boom, PRINT, Hypebeast, Highsnobiety, and Smithsonian Mag.


🖇️︎︎︎Connect

🗂️︎︎︎Portfolio
📂︎︎︎Repository
🤝︎︎︎Contact


FAQs

How do you spend your time?
In tandem with professional design, I partner with brands like The Arrivals, BONSAI, Floyd, and Dagne Dover to create imaginative content and experiences for the wild world of digital media. I escape to the mountains every chance I get. And I add to my growing collection of clothing hangtags.

Where do you find inspiration?
55% print material—publications, ripped wildpostings, packaging, collateral. 30% outdoors—architecture, nature, shifting daylight, streetwear. 14% other design work. 1% rocks.

What is your preferred state of mind?
Borderline bored—not overstimulated—with a clear sense of direction. This state of mind supports my imagination and fuels my state of play.

What keeps you going?
Curiosity for worlds other than my own. Good design. Solid conversations. The color in the brightest part of the tennis ball emoji 🎾. Cool footwear. And my partner’s championship (and his mean lattes).